This is a demo store. No orders will be fulfilled.

Loose DiamondsLoose Diamonds
David YurmanDavid Yurman
DAVID YURMAN
Because Luxury Is Timeless
SHOP THE COLLECTION

Discover Your Style 





Build A Look

Layering up has never been easier.





Build A Look

Layering up has never been easier.

Luxury Watches

TUDOR WATCHES
EXPLORE NOW
BREITLING WATCHES
EXPLORE NOW
TAG HEUER WATCHES
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Design Your Dream Ring

Create A Custom Ring

STEP 01

Choose Your Stone Shape

STEP 02

Choose Your Mounting

STEP 03

Choose Your Metal

Design Your Custom RingDesign Your Custom Ring

REEDS Guarantee

Same Day Options

Need it today? Select Pick Up In Store, Curb Side or Same Day Delivery options in checkout, where available.

Free Shipping & Free Returns

Free shipping on ALL orders anywhere in the Continental U.S.! Plus, risk-free returns & exchanges within 30 days.

Meet With An Expert

We're here to help! Schedule a virtual or in-store appointment with a jewelry professional.

Purchase Options 

Why wait? Order now, pay later. Choose the option that works best for you.


Only the Best in Quality Jewelry

Beyond the exceptional service, REEDS Jewelers has built a reputation for fine jewelry and wrist watches that our customers wear for years. Every piece is inspected at least twice: first by our manufacturers and the second by our trained quality inspectors. We only offer the best of the best!

Some of the many fine jewelry brands we carry that have passed our rigorous inspection process are PANDORA, Alex and Ani, Mikimoto, and Swarovski. REEDS is also an authorized distributor in our store locations for many leading designer brands, including David Yurman, Tag Heuer, Omega, and Michele. Looking for something specific? Any of our associates can point you in the right direction in-store.


Jewelry Buying Made Simple

If you want to experience our tradition of excellent service and fine jewelry but can’t get to one of our stores, don’t worry! We’ve made sure that the online shopping experience is just as personal, helpful, and full of magical moments. While it’s wonderful to get face-to-face time when choosing the perfect engagement ring or other important pieces, there’s an undeniable convenience to shopping for jewelry online.

While you’re at it, we’re also here to help you research all your jewelry-related questions online. Curious about buying diamonds , gemstones , or engagement rings ? You’ll find it all here. Ask away, and then start your search!

Finally, we wouldn’t offer such an exclusive variety of jewelry without also offering realistic payment plans. We offer several different financing and payment options, including bitcoin. Whether you purchase your jewelry in-store or online, we will work with you to make buying simple and affordable. Yes, even for that perfect diamond engagement ring you’ve been eyeing!