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75 Years Of Celebrating Your Life's Moments
Bill & Roberta Zimmer founded the first REEDS shop in 1946. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. It’s made all the difference.
Now celebrating more than seven decades in business, we’re the largest family-owned jeweler in the country. And we’re genuinely honored to celebrate every moment and milestone with you.
The Heart Of REEDS
Something For Every Moment... Exclusively At REEDS
Explore stunning collections you'll only find here.
SYMBOLIC WAYS TO SHOW YOUR LOVE
Love is a journey—celebrate it with this exclusive collection. Stunning diamonds encircled by silver or gold make the ultimate symbolic statement of love and two lives merging.
SOMETHING TO CHERISH FOREVER
Delicate lace. Beaded embellishments. Sweetheart necklines. These rings are inspired by the elegant, exquisite details of Kleinfeld bridal gowns and mirror the same standard of excellence and luxury the brand is celebrated for.
YOUR STYLE. YOUR CHOICE
Every style for every taste. Ellaura offers exclusive bridal designs that embody the style that makes you unique. Find the ring that perfectly matches your personality and exceptional taste.
THE ALLURE OF LAB-GROWN
All of REEDS exclusive lab-grown ECONIC diamonds are carefully chosen to reflect our commitment to high quality jewelry. These diamonds are the perfect one-of-a-kind choice for someone who wants all the beauty and stunning detail of natural diamonds at a more affordable price.
A STORY EONS IN THE MAKING
Each Signature diamond started its journey billions of years ago, deep in the Canadian tundra. Ethically and sustainably mined and certified by the GIA, these stunning diamonds are as unique as your love—making it the perfect diamond to celebrate your lifelong vows.
THE Roberta Z Collection
Designed to celebrate the grace and fortitude of women everywhere and honor the woman who inspired us 75 years ago and still does today—our co-founder, Roberta Zimmer.
What Makes It All Possible: Trust
We’ve spent 75 years building—and the thing we’re proudest of building is your trust. Our story wouldn’t be possible without it. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals of transparency, honesty, and openness.
What does trust look like? It looks like clear, fair pricing. It looks like experts driven to share their knowledge, and take the mystery (or the nerves) out of choosing the right ring. It looks like a team driven by integrity and principles. It looks like respect and doing the right thing, no matter what.
When you don’t have to worry about trust, you can just enjoy the moment. And honestly, that’s the whole point.
Five Star Service, From Our Family To Yours
